The Challenge

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Bennett Thrasher sought to increase its thought leadership and brand awareness on LinkedIn. The firm needed a strategic approach to showcase its expertise across multiple disciplines while engaging both external audiences and internal team members in a way that was fresh, relevant, and aligned with evolving professional trends.

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The Work​

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I developed a targeted LinkedIn strategy focused on building expertise and influence. This included managing content planning and development, creating engaging content, and interviewing subject matter experts across the firm’s various specialties. By creatively showcasing their work and tying it to current trends and topics, I helped foster LinkedIn influencers within the company’s workforce, which also built employee pride and longevity.

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The Results

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• Grew LinkedIn followers by over 17%, from 6,800 to 8,100+

• Increased quarterly impressions by an average of 68%, with one quarter surpassing 100k impressions

• More than doubled engagement vs. past performance, reaching consistent quarterly engagements of 1,650+

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Why It Matters

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This strategic approach elevated Bennett Thrasher’s presence as a trusted accounting expert, fostering stronger connections with prospects and clients. By empowering employees as LinkedIn influencers, it enhanced team pride and positioned the firm for long-term engagement and growth in a competitive market.