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the one ten (blog's version)


Your expertise gets you far. Experts get you further.
Don’t mix the two up. We live in a culture that celebrates self-sufficiency almost to a fault. We love being the person who can “figure it out,” “work it out,” or “Chat GPT it.” But here’s the truth— being skilled doesn’t cancel out the need for someone who’s mastered it. In fact, that’s the fastest way to collapse time, skip guesswork, and get where you’re trying to go—without burning out. Expertise doesn’t eliminate the need for experts. In fact, the more you know, the more
2 days ago4 min read


5 Reasons Your Social Media Team Isn’t Driving Business Results
(And Why It’s Not Their Fault) Let’s just say it out loud: if your social media team isn’t driving business results, it’s probably not because they’re lazy, junior, or out of ideas. It’s because they’ve been set up to fail. I’ve worked inside brands, at agencies and alongside social teams as a consultant, brought in when the wheels are already wobbling. In all those situations, I have seen the same patterns over and over again. Great people stuck in broken systems, expected
Feb 112 min read


January Isn’t for Reinvention. It’s for Subtraction.
Every January, the pressure hits. New routines. New goals. New identities. A full-blown career reinvention. But here’s the thing no one likes to say out loud: Most people don’t need a reinvention. They just need a reset—and that starts with subtraction. You don’t need a new routine, a rebrand, or a glow-up. You need to stop doing the things that are quietly draining you. The Subtle Sources of Burnout Burnout rarely comes from one big, dramatic moment. It builds slowly, th
Jan 152 min read


The Must-Read Thriller Mystery of the Year You Can't Afford to Miss
THERE ARE NO SPOILERS IN THIS BLOG - Out of the more than 110 books I completed this year, one title stood out as my absolute favorite: You Shouldn't Have Come Here by Jeneva Rose . My Hot Take Jeneva Rose packs more gasp-out-loud tension into one remote ranch getaway than most thrillers manage in 400 pages—it’s the bingeable escape you didn’t know you needed. My Favorite Thing About This Book It mashes up so many of my beloved genres—thriller, romance, and psychological sus
Dec 29, 20252 min read


Micro Joy > Mega Milestones
It's the end of the year, and December is the month that is built to make you obsess over the big stuff—promotions, followers, savings balances—when what actually kept you afloat in 2025 were tiny, almost invisible wins. But your year is not a group project, and December is not the final presentation. It’s just the credits rolling on 12 very weird months… which you survived, by the way. Big Years Are Made Up Of Small Days Most year-end reflection feels like you were supposed
Dec 5, 20252 min read


Confidence Isn't A Crime (being humble should be)
I’m not humble. And this is exactly why you should want to work with me. Sometimes I say I’m humble. Sometimes I even act humble — but deep down, I’m just not. Hot Take: If you don’t tell people how great you are, who will? How It All Started Early in my career, a beloved colleague and friend (looking at you, Michael Alberici) gave me advice that forever shaped how I approach my work and leadership. He said, “If you don’t tell people when you kicked ass… who is going to?” (i
Oct 30, 20253 min read


Why Every Brand Wants a Trending Showgirl Moment (But Not All Should)
Remember last month? One second, you were scrolling Instagram, minding your own business, and then the next thing you know—it’s orange...
Sep 29, 20253 min read


how to stop treating your email like your to-do list
Your inbox is not your to-do list... and if it is, it shouldn't be. Email is an unfiltered feed. A notification machine. A stream of...
Aug 15, 20252 min read


Fold Your Laundry, Fix Your Life (Sort Of)
This morning, my house was a mess. There was a mountain of laundry staring at me… and a mountain of work right behind it. My brain said:...
Jul 26, 20251 min read


How I Got Good at Networking (After Being Really Bad at It)
When I was working in corporate, leading social for a Fortune 500, I didn’t realize how inward my world had become. Most of my time was...
Jun 27, 20251 min read


Redefining “Enough" > What Leaving Corporate Taught Me About Success
For most of my corporate career, I had no real concept of “enough.” There was always someone making more, doing more, achieving more. A...
May 20, 20251 min read


what happens when you stop giving your sharpest hours away
Spoiler: You get your energy back — and your life. Last week I signed up for a 5am spin class. Even for me… that’s early. As I set my...
Mar 28, 20252 min read
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