Confidence Isn't A Crime (being humble should be)

I’m not humble. And this is exactly why you should want to work with me.

Sometimes I say I’m humble. Sometimes I even act humble — but deep down, I’m just not. Hot Take: If you don’t tell people how great you are, who will?

How It All Started

Early in my career, a beloved colleague and friend (looking at you, Michael Alberici) gave me advice that forever shaped how I approach my work and leadership. He said, “If you don’t tell people when you kicked ass… who is going to?”

(it was a long time ago, so forgive me if I'm paraphrasing)

Of course, he always did that for me — flipping emails to leadership filled with praise and visibility for my wins. But I quickly realized that many others didn’t have someone in their corner like that.

And many, especially women, hold back from talking about their successes.

That piece of wisdom from Michael stuck with me as I grew in my career and stepped into leadership roles. I made it my mission not only to own my accomplishments unapologetically but to do the same for my team members, being their advocate, cheerleader, and loudest supporter.

The Confidence Gap: Why Women Hold Back

Research shows that women tend to suffer disproportionately from imposter syndrome, feeling like they’re not enough or waiting until they’re 110% qualified before raising their hands for opportunities.

Meanwhile, men frequently apply or lead when they meet just 60% of the qualifications. This isn’t just anecdotal; studies from firms like KPMG report that up to 75% of women executives experience imposter syndrome at some point.

The consequence? Women miss out on opportunities, promotions, and recognition simply because they don’t self-promote as loudly or confidently. This isn’t humility—it’s hesitation rooted in systemic bias and cultural conditioning that can stunt professional growth.

Owning Your Achievements Doesn’t Mean Being Cocky

To be clear, I’m not cocky or arrogant. My confidence is built on years of hard work, curiosity, and an unwavering commitment to improving every day. I always back up every “not so humble” brag with results and proof.

I know I’m smart. I know I’m competent. I know I’m better than many in my field, especially in some key areas.

But, if you don’t tell people how great you are, who will? And if you don’t do it for yourself, no one else is going to step in boldly enough. Leadership requires owning your story and making sure your contributions are visible.

Why Self-Promotion is Self-Leadership

Today’s organizations demand more from leaders. Not only to deliver results but to actively advocate for themselves and their teams.

Self-promotion is not about overselling — it’s about authentic leadership and clear communication of your value. It helps your boss promote you, opens doors, and sets a positive example for others to find their voice.

I’ve carried this mindset throughout my leadership journey and am proud of the teams I've built, creating a culture where people feel empowered to share their successes —one of the greatest investments a leader can make.

Your Call to Action

So ask yourself: Are you waiting until you’re “perfect” before speaking up? If so, you’re leaving opportunities on the table. Perfection is the enemy of progress, and everyone deserves to progress every day.

Stop apologizing for your wins. Start shouting them loud—in meetings, conversations, and your network.

If you don’t do this for yourself, who will?