The Challenge

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Battle for the Brain, a popular lip-sync competition fundraiser benefiting Alzheimer’s research, sought to elevate its social media presence to support its annual event at a sold-out venue of nearly 4,000 attendees, with participation from major corporate teams.

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The Work​

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I provided content strategy, planning, and development focused on Instagram, creating engaging stories from event footage and graphics. I highlighted corporate teams’ participation and crafted a consistent, scalable storytelling approach to amplify excitement and impact.

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The Results

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• Grew followers by 611% in 2024 and continued strong growth in 2025

• Nearly doubled reach, increasing visibility by 59% in 2025 YTD

• More than doubled content production while maintaining engagement

•  Increased post reach by 63% from 2023 to 2024 and by 40% in 2025

• Transformed storytelling impressions from 1K in 2023 to 28K in 2024

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Why It Matters

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This strategic content work transformed Battle for the Brain’s social media into a high-growth, high-impact channel that boosted awareness and engagement, fueling the organization’s ongoing fundraising success and community impact.