The Challenge

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A large regional grocery chain with 200+ locations had a small but ambitious social media team. The group lacked structure, a clear content strategy, and efficient processes to manage ongoing content. As a brand aiming to regain relevance in a crowded and competitive market, they needed support in transforming their social presence into something impactful and sustainable.

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The Work​

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I partnered with the in-house team and agency creatives to design and implement a comprehensive social strategy. This included:

• Developing brand personas and establishing a consistent tone of voice

• Building a streamlined content planning process for efficiency and scalability

• Driving full-cycle content development, including writing and creative collaboration

• Developing and executing a robust community management system using Sprout Social

• Establishing analytics and reporting workflows for tracking and optimizing performance

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The Results

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Since launching this work, the client has seen measurable and sustained growth across all major KPIs:

• 123% increase in published content in partnership with their creative agency team

• 700% increase in total social impressions

• 215% increase in social engagements

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Why It Matters

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By providing structure, process, and creative consistency, this grocery chain transformed its social presence into a meaningful brand channel—one that deepened customer engagement, supported business goals, and helped reposition the brand in a competitive retail space.